Detailed Course Information |
Fall 2023
Jul 19, 2025 |
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| MKT 650 - Digital Marketing |
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MKT 650.DIGITAL MARKETING This course investigates the use of digital marketing as a key marketing strategy within an organization. The course applies the principles and practices of digital marketing to management decisions. A range of digital marketing tools and tactics are explored, including: email marketing, search engine optimization, content marketing, display advertising, social media, mobile apps, analytics, and more.
The course also examines the impact of digital marketing on society, both domestic and global.
Prerequisite MKT 614 Three credit hours.
3.000 Credit hours 3.000 Lecture hours Levels: Graduate Schedule Types: Lecture Business Administration Department Restrictions: May not be enrolled in one of the following Levels: Undergraduate Second Degree Prerequisites: Graduate level MKT 614 Minimum Grade of C |
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