Detailed Course Information |
Fall 2023
Jul 19, 2025 |
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| MKT 640 - Consumer Behavio Digital World |
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MKT 640.CONSUMER BEHAVIOR IN THE DIGITAL WORLD This course examines the relation between marketing strategies and the psychological and sociological factors affecting consumer behavior in a digital environment. Prerequisite: MKT 614.
Three credit hours.
3.000 Credit hours 3.000 Lecture hours Levels: Graduate Schedule Types: Lecture Business Administration Department Prerequisites: Graduate level MKT 614 Minimum Grade of C |
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