Detailed Course Information |
Fall 2023
Aug 31, 2025 |
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| MKT 420 - Marketing Management |
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This course provides a managerial perspective on integrating the marketing mix in formulating competitive marketing strategies and corresponding tactics to achieve success in the marketplace. Special emphasis will be placed on the concepts of market segmentation, differentiation and positioning in achieving brand awareness and obtaining market share through effective target marketing. The roles of creativity and entrepreneurship as they relate to capitalism in a global economy are examined. Material is applicable to profit, nonprofit, as well as governmental organizations. Prerequisites: “C” or better in MKT 301, MGMT 301, and FINA 301, an institutional GPA of 2.5 or better, and senior standing. Three credit hours.
3.000 Credit hours 3.000 Lecture hours Levels: Second Degree, Undergraduate Schedule Types: Lecture Business Administration Department Restrictions: Must be enrolled in one of the following Classifications: Senior Prerequisites: Second Degree level MKT 201 Minimum Grade of C or Undergraduate level MKT 201 Minimum Grade of C |
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