Detailed Course Information |
Fall 2023
Aug 30, 2025 |
|
 |
||
 | Select the “Schedule Type” to find sections for the course. |
| MKT 340 - Digital Marketing |
|
This course explores and evaluates how core marketing and business principles (i.e. segmentation, marketing mix, strategic planning, and selling) are used or have been altered through the increased use of social media. The course emphasizes understanding consumers’ social interactions, examining the various social media channels available to marketers, learning how to build social marketing strategies, and practicing how to track their effectiveness. Course goals include gaining the relevant knowledge, perspectives, and practical skills required to develop marketing strategies that leverage the opportunities inherent in social media and consumer-to-consumer social interactions for achieving business and marketing goals. Prerequisites: “C” or better in MKT 201 and junior standing. Three credit hours.
3.000 Credit hours 3.000 Lecture hours Levels: Second Degree, Undergraduate Schedule Types: Lecture Business Administration Department Prerequisites: (Undergraduate level MKT 201 Minimum Grade of C or Second Degree level MKT 201 Minimum Grade of C) |
| Return to Previous | New Search |
|